With the first wave of new 2024 TVs hitting the market, you might be in the market for a new set—maybe to catch all the Major League Baseball action or to watch blockbuster movies in all their 4K HDR glory. But you could be disappointed to find your new TV doesn’t look quite as awesome as you imagined once you bring it home and set it up.
Instead, everything looks a bit fake and unnatural, not what you anticipated when you plunked down your credit card for a state-of-the-art television.
Before you race back to your local TV barn to demand a refund, take a deep breath: You may be a victim of your TV’s out-of-the-box settings rather than a lackluster piece of technology.
Many new TVs come with a bevy of optional display features that are turned on by default, and a few could be robbing your set of the best picture possible. Below are three features we recommend you shut off—or at least turn way down—when you get a new TV home.
One bit of good news is that it has been getting easier to get a great picture on new TVs. Useful new features include Filmmaker Mode and, to a lesser extent, Netflix Calibrated Mode, which we describe in more detail below.
In addition to turning off the following three features, you can adjust other TV settings, such as black levels and color, to get the best picture quality. And CR members can consult our TV Screen Optimizer to find the best settings for their own TV.
“Hey,” you might say, “why do I want to turn off noise reduction? I don’t want to see any noise on my TV!” That would seem to make sense, except it doesn’t.
Noise—sometimes called “snow” on account of the black and white dots in the picture—was a big issue with older analog TVs, especially with low-definition analog signals. When TVs upconvert video signals from low-quality sources, you may still see some noise.
But for the most part, you’re getting much cleaner, higher-quality digital source content these days, whether you’re using over-the-air digital broadcasts, high-def signals from cable or satellite TV services, streaming service signals, or pristine video from Blu-ray discs.
The problem with noise reduction is that it comes at the expense of detail and fine texture; these tend to get smoothed over when the feature is active. The picture can get soft-looking. Turn off noise reduction and you’ll have a more natural-looking image.
Become a member of Consumer Reports to get access to our TV Screen Optimizer, which will help you get the perfect picture on your TV in just minutes. Join today to get started.
2. Sharpness Control/Edge Enhancement
Another entry in the “sounds good but really isn’t” department is sharpness control, which doesn’t actually make the image sharper.
What it really does is accentuate the edges of images. At first glance, this might give the impression of greater detail, but in reality it masks fine detail—and oversharpened images can add a halo around objects.
So turn it way down or completely off. Some TVs have a zero setting in the center of the control. That’s what you should use. Lower it beyond that point and you might actually soften the image.
One issue with LCD-based TVs in particular is that the image can blur during fast-moving scenes, especially in action movies or sports.
TV manufacturers use various technologies to reduce motion blur, such as repeating frames or inserting black frames into the video signal. These techniques go by a number of names, including Auto Motion Plus (Samsung), Motionflow (Sony), and TruMotion (LG).
